Building Belief
A New Model for Activating Corporate Character & Authentic Advocacy
Category: Leadership & Management
In its newest report, the Arthur W. Page Society proposes a point of view on the future of enterprise communications. It is offered as a hypothesis that is intended to spark further research, exploration and refinement. In this webinar, Jon Iwata and Roger Bolton, the Page chairman and president, respectively, describe the emerging new model of corporate communications. Leading companies, they say, are building a strong corporate character that encompasses the enterprise’s unique identity, its differentiating purpose, mission and values. These companies then engage stakeholders by building a shared belief that can result in advocacy at scale.
- Learn how leading companies are building brand and reputation in the era of globalization and social media.
- Gain an understanding of the importance of corporate character.
- Explore the idea of advocacy at scale based on shared belief.
- Consider the implications of this new model for CCOs and their teams.
Moderator
Roger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. He also is a trustee and a past chairman. He has co-chaired the Thought Leadership Committee, which works to help global companies build trust in a rapidly changing global operating environment. He has been named one of the “Top 100 Thought Leaders” in Trustworthy Business Behavior by Trust Across America, a program of Next Decade, Inc.
Presenter
Jon Iwata leads IBM’s marketing, communications and citizenship organization. This global team is responsible for the marketing of IBM’s portfolio of products and services, market development and insights, communications and corporate affairs, and stewardship of the IBM brand, recognized as one of the most valuable in the world. He is chairman of the Arthur W. Page Society, a professional association dedicated to strengthening the management policy role of chief communications officers. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
