Category: Leadership & Management
This Webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.
In its newest report, the Arthur W. Page Society proposes a point of view on the future of enterprise communications. It is offered as a hypothesis that is intended to spark further research, exploration and refinement. In this webinar, Jon Iwata and Roger Bolton, the Page chairman and president, respectively, describe the emerging new model of corporate communications. Leading companies, they say, are building a strong corporate character that encompasses the enterprise’s unique identity, its differentiating purpose, mission and values. These companies then engage stakeholders by building a shared belief that can result in advocacy at scale.
Bolton also is a trustee and a past chairman. He has co-chaired the Thought Leadership Committee, which works to help global companies build trust in a rapidly changing global operating environment. He has been named one of the “Top 100 Thought Leaders” in Trustworthy Business Behavior by Trust Across America, a program of Next Decade, Inc.
Iwata leads the global team, which is responsible for the marketing of IBM’s portfolio of products and services, market development and insights, communications and corporate affairs, and stewardship of the IBM brand, recognized as one of the most valuable in the world. He is chairman of the Arthur W. Page Society, a professional association dedicated to strengthening the management policy role of chief communications officers. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.