Category: Leadership & Management
In its newest report, the Arthur W. Page Society proposes a point of view on the future of enterprise communications. It is offered as a hypothesis that is intended to spark further research, exploration and refinement. In this webinar, Jon Iwata and Roger Bolton, the Page chairman and president, respectively, describe the emerging new model of corporate communications. Leading companies, they say, are building a strong corporate character that encompasses the enterprise’s unique identity, its differentiating purpose, mission and values. These companies then engage stakeholders by building a shared belief that can result in advocacy at scale.
Roger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. He is also a trustee and a past chairman of the Page Society. Previously, Bolton served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups. Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, special assistant to President Reagan in the White House, and assistant U.S. trade representative for public affairs in the Executive Office of the President under President Reagan. Bolton serves on the boards of the Yale Center for Faith and Culture, the Elon University School of Communications, the Arthur W. Page Center for Integrity in Public Communication at Penn State University, the Baruch College master’s program in corporate communication program, and the Ethisphere Institute, which named him one of the most influential leaders in business ethics in 2016.
Iwata leads the global team, which is responsible for the marketing of IBM’s portfolio of products and services, market development and insights, communications and corporate affairs, and stewardship of the IBM brand, recognized as one of the most valuable in the world. He is chairman of the Arthur W. Page Society, a professional association dedicated to strengthening the management policy role of chief communications officers. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers.
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