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New Model for Corporate Communication

A Corporate Communication Brown Bag Discussion



Hosted by the Corporate Communications Section.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Communication Strategy

In this brown bag discussion Roger Bolton, president of the Arthur W. Page Society, will discuss the Page Society’s new model for corporate communicators. Based on research with chief communications officers across the globe, the report cites how people around the world are changing how they communicate, and how we must build shared beliefs, act and advocate in authentic ways. The report can be found here.

The interactive conversation will be moderated by Jill Feldon LaNouette, ABC, vice president, public affairs, with Cardinal Health.

Please note that you must be an active member of the Corporate Communication Section to register for this brown bag discussion. PRSA members, join the Corporate Communication Section today.

Presenter

Roger Bolton

Photo of Roger Bolton Roger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. He is also a trustee and a past chairman of the Page Society. Previously, Bolton served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups. Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, special assistant to President Reagan in the White House, and assistant U.S. trade representative for public affairs in the Executive Office of the President under President Reagan. Bolton serves on the boards of the Yale Center for Faith and Culture, the Elon University School of Communications, the Arthur W. Page Center for Integrity in Public Communication at Penn State University, the Baruch College master’s program in corporate communication program, and the Ethisphere Institute, which named him one of the most influential leaders in business ethics in 2016.


Moderator

Jill Feldon LaNouette, ABC

LaNouette is responsible for integrated internal, external and marketing communication, and issues and reputation management. With Cardinal Health since 2003, she serves as a strategic business partner to senior executives and leads a multi-discipline team. She also is co-chair of the Women’s Initiative Network at Cardinal Health’s corporate headquarters, a graduate of the prestigious Arthur W. Page Society Future Leaders Program, and is active in PRSA, IABC and a number of professional health care and communications organizations.

 


 
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