Your Public Relations and Communications Community


Growing Your Client Base and Revenue through Virtual Partnerships

An Independent Practitioners Alliance Section (IPA) Brown Bag Discussion



Hosted by the Independent Practitioners Alliance Section.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

What are some of the advantages of partnering with other independent public relations practitioners, or participating as a virtual partner to a larger firm to bolster their proposals or pitches? More importantly, what are some of the things to be aware of before entering into a virtual partnership?

Find out how to be on the A-list of independent public relations practitioners selected for potential partnerships, and learn from the success stories of those who have blended their skills and experience to effectively compete with traditional agencies. Invest an hour to advance your practice through this open forum, with several PRSA Independent Practitioners Alliance Section (IPA) members, who will lead the discussion on forming virtual partnerships and networks.

Please note that you must be an active member of the PRSA IPA to register for this brown bag discussion. PRSA non-Section members, join the Independent Practitioners Alliance Section today.

Moderator

Natalie Ghidotti, APR

Photo of Natalie Ghidotti, APR As immediate past chair of PRSA’s Independent Practitioners Alliance, Ghidotti is a member of the PRConsultants Group and is past president of the Arkansas PRSA Chapter.


Presenters

Kelly J. Davis, APR

Davis' specialty areas are strategic public relations planning, branding, grassroots advocacy, government relations and consumer marketing. Her company represents clients in a variety of disciplines with a special emphasis on public health, education and public policy. Davis is a past chair of the PRSA IPA and currently serves as one of the PRSA South Carolina Chapter’s Leadership Assembly delegates and as secretary of the PRSA Southeast District.


Jennifer Heinly, MBA, APR

Heinly has nearly 25 years of experience in public relations and marketing, including an MBA. Current and past clients include those in the health care, legal, high tech, publishing, construction/engineering services, sports marketing, food, insurance and financial service industries. Heinly’s current areas of expertise include media relations, news release/article writing, and public relations/marketing planning. She is also an adjunct professor at University of California, Irvine, teaching an online course, “Designing and Executing a Successful PR Campaign.” Heinly is past chair of the PRSA IPA and a past president of the International Association of Business Communicators Colorado Chapter.


Marisa Vallbona, APR, Fellow PRSA

A seasoned strategist with an eye for her clients’ bottom line, Vallbona has worked with top businesses, health care providers, retailers, individuals, major brands and authors on strategic communications, community relations, new product launches, special events, radio promotions and business strategy. She currently serves on the PRSA Board of Directors, and is a member of the Board of Directors for the San Diego Ad Club.

 


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