Growing Your Client Base and Revenue through Virtual Partnerships
An Independent Practitioners Alliance Section (IPA) Brown Bag Discussion
Hosted by the Independent Practitioners Alliance Section.
Category: Leadership & Management
This Interactive Discussion is not currently available. Email the Sections Department to inquire about future availability of this program.
What are some of the advantages of partnering with other independent public relations practitioners, or participating as a virtual partner to a larger firm to bolster their proposals or pitches? More importantly, what are some of the things to be aware of before entering into a virtual partnership?
Find out how to be on the A-list of independent public relations practitioners selected for potential partnerships, and learn from the success stories of those who have blended their skills and experience to effectively compete with traditional agencies. Invest an hour to advance your practice through this open forum, with several PRSA Independent Practitioners Alliance Section (IPA) members, who will lead the discussion on forming virtual partnerships and networks.
Please note that you must be an active member of the PRSA IPA to register for this brown bag discussion. PRSA non-Section members, join the Independent Practitioners Alliance Section today.
Moderator
Natalie Ghidotti, APR, is principal of Ghidotti Communications, a public relations consulting firm with clients in health care, retail, banking/finance, professional services and nonprofits. Natalie serves as chairman of PRSA’s Independent Practitioners Alliance, is a member of the PRConsultants Group and is past president of the Arkansas PRSA Chapter.
Presenters
Kelly J. Davis, APR, is the president and CEO of Davis Public Relations and Marketing, a full-service communications firm based in Columbia, S. C. Her specialty areas are strategic public relations planning, branding, grassroots advocacy, government relations and consumer marketing. Her company represents clients in a variety of disciplines with a special emphasis on public health, education and public policy. Davis is a past chair of the PRSA IPA and currently serves as one of the PRSA South Carolina Chapter’s Leadership Assembly delegates and as secretary of the PRSA Southeast District.
Jennifer Heinly, MBA, has nearly 25 years of experience in public relations and marketing, including an MBA. Current and past clients include those in the health care, legal, high tech, publishing, construction/engineering services, sports marketing, food, insurance and financial service industries. Heinly’s current areas of expertise include media relations, news release/article writing, and public relations/marketing planning. She is also an adjunct professor at University of California, Irvine, teaching an online course, “Designing and Executing a Successful PR Campaign.” Heinly is immediate past chair of the PRSA IPA and a past president of the International Association of Business Communicators Colorado Chapter.
Marisa Vallbona, APR, Fellow PRSA
Marisa Vallbona, APR, Fellow PRSA, is president of CIM Incorporated, a public relations firm with more than two decades of expertise working with 90 companies from 20 different industries. A seasoned strategist with an eye for her clients’ bottom line, Vallbona has worked with top businesses, health care providers, retailers, individuals, major brands and authors on strategic communications, community relations, new product launches, special events, radio promotions and business strategy. She currently serves on the PRSA Board of Directors, and is a member of the Board of Directors for the San Diego Ad Club.
