Ethical Solutions to Questionable PR Practices
Hosted by the PRSA’s Board of Ethics and Professional Standards (BEPS).
Category: Crisis & Reputation
- Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
- Dissect current cases in the news that raise ethical questions, and explore alternative approaches using the PRSA Code of Ethics.
- Learn how to apply the PRSA Code of Ethics to any public relations situation.
Instructors
Dr. Deborah Silverman, APR, Fellow PRSA
Dr. Deborah Silverman, APR, Fellow PRSA, current chair of the PRSA Board of Ethics and Professional Standards, frequently presents on ethics topics for students and practitioners at conferences and conducts research on public relations ethics issues.
Nance Larsen, APR, Fellow PRSA
Nance Larsen, APR, Fellow PRSA, is the communication manager for the Pebble Partnership, currently conducting advanced exploration of the Pebble Deposit in Southwest Alaska — one of the largest copper discoveries in the world. Larsen specializes in strategic issues management, media relations and crisis communications related to large-scale events and the environment.
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP
James E. Lukaszewski, ABC, APR, Fellow PRSA, is president of the Lukaszewski Group Division at Risdall Public Relations. Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.
Patricia T. Whalen, Ph.D., APR
Patricia T. Whalen, Ph.D., APR, is a consultant, educator and corporate trainer with more than 20 years of senior public relations and marketing experience.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
