Your Public Relations and Communications Community

Ethical Solutions to Questionable PR Practices

Hosted by the Board of Ethics and Professional Standards (BEPS).

On-Demand, available until Dec. 31, 2016
Recorded Sept. 26, 2012
Full Price: $200
Members: Free!

Categories: Ethics, Crisis & Reputation

  • Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
  • Dissect current cases in the news that raise ethical questions, and explore alternative approaches using the PRSA Code of Ethics.
  • Learn how to apply the PRSA Code of Ethics to any public relations situation.


Dr. Deborah Silverman, APR, Fellow PRSA, associate professor of communication, Buffalo State College

Photo of Dr. Deborah Silverman, APR, Fellow PRSA Dr. Silverman, current chair of the PRSA Board of Ethics and Professional Standards, frequently presents on ethics topics for students and practitioners at conferences and conducts research on public relations ethics issues.

Nance Larsen, APR, Fellow PRSA, director, communications and marketing, Carlile Transportation Systems, Inc.

Photo of Nance Larsen, APR, Fellow PRSA Larsen specializes in strategic issues management, media relations and crisis communications related to large-scale events and the environment.

James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.

Patricia T. Whalen, Ph.D., APR, president, Whalen Communications

Photo of Patricia T. Whalen, Ph.D., APR Whalen is a consultant, educator and corporate trainer with more than 20 years of senior public relations and marketing experience.

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


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