Category: Techniques & Tactics
Whether a multi-billion dollar company or a small mom-and-pop business, the new marketing and public relations starts with customer service. In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you. In this webinar, learn how:
Peter Shankman, founder, Help A Reporter Out (HARO)
Shankman also is vice president and small business evangelist. He’s worked with businesses small and large, including American Express, Sprint, Walt Disney World, Harrah’s Hotels and more, helping with smart marketing, public relations, advertising, customer service and social media. He has authored two books: “Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them” and “Customer Service: New Rules for a Social Media World.”
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.