Category: Techniques & Tactics
Whether a multi-billion dollar company or a small mom-and-pop business, the new marketing and public relations starts with customer service. In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you. In this webinar, learn how:
Peter Shankman is the founder of Help A Reporter Out (HARO), the Vocus publicity alerts service we all know and love. He thinks everyone is an expert at something, and HARO provides publicity opportunities to a community of more than 200,000 sources to help people share their expertise with the world. Shankman also is Vocus’ vice president and small business evangelist. He’s worked with businesses small and large, including American Express, Sprint, Walt Disney World, Harrah’s Hotels and more, helping with smart marketing, public relations, advertising, customer service and social media. He has authored two books: “Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them” and “Customer Service: New Rules for a Social Media World.”
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.