Category: Social Media
This Section Webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.
The speed of change in social media is intimidating, but certain trends emerge that can help guide marketers as they continue to promote their brands and seek to optimize their social presence. The importance of visual content has reached an explosive level, with all platforms impacted in various ways. In this webinar, we will explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content, from G+ to Twitter brand pages to Facebook Timeline and more, and how this impacts a brands social marketing strategy.
You will learn:
Jennifer MacLean, director, strategic development, Vitrue
MacLean spent nearly 10 years in brand management developing products and marketing programs for iconic American brands: Hanes, V8, Timex and Purina. Currently, MacLean is a strategic development director at Vitrue, the global leader and innovator of social enterprise software. Her focus is providing thought leadership and guidance for brands as they build their social foundation and ongoing strategic support to help them fully achieve their social goals and objectives.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.