Your Public Relations and Communications Community

T Minus 100 Hours and Counting

How PR, Polling and Public Affairs Have Shaped the Upcoming Elections

Hosted by the Public Affairs & Government Section.

This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Join the Public Affairs and Government Section for a day of discussion with knowledgeable people about the upcoming election, stakes and outcomes, why politics should matter to PR people, and how to advise bosses, clients and organizations appropriately in these political times. How does PR and public affairs people help position their organizations to take full advantage of the next four years?

Among the topics this Seminar will cover are:

  • A View From the Right: What would PR and public affairs people need to do differently in 2013?
  • A View From the Left: How do PR and public affairs people help position their organizations to take full advantage of the next four years?
  • Polls, Politics and PR: How do PR people read the tea leaves of public opinion to influence their own communications programs?
  • Speechwriting when Every Word Matters: How to keep the messaging clear when nothing else around you is.

Discounted rates for PRSSA Students are available by contacting Don Bill at or (212) 460-1456.


Jeff Birnbaum, president, BGR Public Relations

Photo of Jeff Birnbaum Birnbaum leads a team in Washington and London that gives strategic advice to coalitions, companies and governments about handling the media and public policy development. An award-winning journalist, Jeff has worked for the premier news outlets in the U. S. His experience includes serving as a White House, congressional and tax reporter for the Wall Street Journal, a senior political correspondent for Time magazine, Washington bureau chief for Fortune magazine and a columnist for the Washington Post.

Terry Holt, partner, HDMK

Photo of Terry Holt Holt has spent the past three decades managing media campaigns both in the government and private sector. He has served as the director of winning political campaigns, and has managed large-scale communications and advocacy efforts on issues ranging from health care reform and national energy policy to financial services, telecommunications, immigration and trade. Holt has become a trusted political analyst and regularly appears on numerous cable news programs and talk radio shows. He has also been a frequent guest on Fox News “Hannity,” MSNBC’s “Andrea Mitchell Reports” and CNN’s “Larry King Live” and “The Situation Room.”

Dan Judy, vice president, North Star Opinion Research

Photo of Dan Judy In 2012, Campaigns and Elections magazine named Judy a “Rising Star” in the political consulting industry. He has helped the winning campaigns of U.S. Senators Lamar Alexander, Bob Corker, Lindsey Graham, Marco Rubio, Tennessee Governor Bill Haslam, numerous members of the U.S. House, and state and local officials across the country. His public affairs work has focused on transportation, the environment, and health care.

Jonathan Mantz, principal, BGR Government Affairs

Photo of Jonathan Mantz Mantz joined BGR Government Affairs in 2009 after 15 years of experience in political fundraising. Considered a leader and top strategist in his field, he has raised nearly a half billion dollars to help elect Democrats to federal and state offices. Matz served as national finance director to Senator Hillary Clinton’s presidential campaign throughout 2007–2008 and was responsible for creating and implementing fundraising strategies and managing a staff of 60.

Jeff Nussbaum, principal, West Wing Writers

The first speech Nussbaum wrote was to defend himself against suspension from high school. It was unsuccessful. Since that time, he has written speeches, op-eds, and promotional materials for heads of state, corporate executives, foundations, professional athletes, actors, and trade associations. Most recently, Nussbaum served as Vice President Joe Biden’s speechwriter on the Obama-Biden campaign. Before joining Senator Daschle’s staff in 2001, he was a speechwriter for Vice President Al Gore, and later served as a Senior Speechwriter for Gore-Lieberman 2000.

Ben Yarrow, principal, West Wing Writers

 In 2002, Yarrow worked as research director on Michigan Governor Jennifer Granholm’s successful gubernatorial campaign. Before joining West Wing Writers, he was the director of communications for the William J. Clinton Foundation and the Office of President Bill Clinton. Today, Yarrow helps high-profile CEOs, celebrity-activists, and nonprofit leaders craft strategic communications products and plans. His writing on behalf of international luminaries has been published in the New York Times, the Wall Street Journal, the Washington Post, USA Today, and Time.


Flip through a booklet on UGA’s Online Continuing Education Course:
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.