The Seven Habits of Highly Effective PR People in the University Space

Explore Strategies to Boost Maximum Performance

Hosted by the Counselors to Higher Education Section.

Category: Communication Strategy

What sets a top-level communications counselor apart from others? What do presidents value most and expect from their top communications officer? What are some simple things you can and should do to manage communications at your college or university? There are seven simple strategies that will maximize your effectiveness and propel you to the top in the university communications field. In this fast-paced presentation, you will:

• Learn the key components of a strategic communications plan and an easy, step-by-step guide to help you develop one for your college/university.
• Pick up tips for being a better manager.
• Improve your crisis communications skills.
• Learn how to communicate the value of public relations to internal clients.

Presenters

Lori Doyle

Lori Doyle is senior vice president, communications, at Drexel University. She spent the first
12 years of her career working in the public relations agency business and was general manager of the Philadelphia office of GolinHarris Communications. She then spent eight years as chief public affairs officer of the University of Pennsylvania Health System and then 10 years as vice president of communications for the University of Pennsylvania.

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Michael L. Warden, APR

Michael Warden, APR, is vice president for communications and marketing at Georgia Tech.
Before Georgia Tech, he served as the associate vice chancellor for strategic communications
at the University of Colorado. He served in the U.S. Air Force and retired as director of public affairs for the Air Force Materiel Command. He transitioned to higher education as a visiting assistant professor at Southern Methodist University, and executive director for public affairs at the University System of Texas.