Your Public Relations and Communications Community


Building Digital Literacy Inside Organizations

Explore Social Media Training Techniques for the Entire Office


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. And if they do, it’s highly unlikely they’ll actually understand them well enough to be able to comply. Policy doesn’t teach itself.

In the analog era, we the media-trained are official representatives. But given how ubiquitous social media has become, we need to start social media training entire organizations. However, that creates some unique challenges because it’s s impossible to teach key concepts and best practices to an entire organization without disrupting day-to-day operations.

Join Eric Schwartzman, arguably the most experienced corporate social media trainer in the world, and learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations. In this webinar, you will learn to:

  • Develop business cases for social media training.
  • Implement social media training for different departments and roles.
  • Discover what employees need to learn the most.
  • Choose between live and on-demand social media training.
  • Plan and schedule live trainings.
  • Produce and deliver techniques for on-demand training.
  • Uncover social media training case studies.

Presenter

Eric Schwartzman, founder and CEO, Comply Socially

Photo of Eric Schwartzman Schwartzman is a best-selling author, and founder and CEO of Comply Socially, an e-learning company that helps employers manage the risk and capitalize on the opportunities of social media at work through innovative online courseware. He is a renowned communications consultant and one of the most experienced social media trainers in the world.

PRSA thanks:

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.