The Four-Step Process
RPIE Readiness for the Examination for Accreditation in Public Relations
Category: Accreditation Preparation & Maintenance
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. It informs a public relations plan with qualitative and quantitative data, and lifts the public relations function from tactical to strategic. The RPIE process also transforms public relations measurement from output-based to outcomes-focused. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process. Specifically, in this webinar you will learn:
- Research methods and their applications.
- The difference between goals, objectives, strategies and tactics.
- The importance of audience identification.
- To evaluate by outcomes versuss. outputs.
- RPIE and the scenario-based question format.
Presenters
Jason S. Kirsch, APR, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and director of brand and consumer engagement, Enterprise Communications, Capital Blue Cross. His areas of expertise include corporate communications, media relations, brand management and marketing communications.
Bob Saline, APR, Fellow PRSA, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and president and CEO of PRWorks, Inc. His areas of expertise include strategic communications and research, issues management and media coaching.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
