Power Speeches
Captivate, Convince or Convert Any Business’ Audience Through Speeches
Category: Techniques & Tactics
Even in the digital age, giving speeches remains among the most effective communications tools you possess as a public relations practitioner. Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. In this webinar, veteran corporate speechwriter Jim Holtje will share tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Attendees will learn:
- How leaders change organizations through deeds and words.
- The importance of appealing to the audience’s “right and left” brains.
- How storytelling is one of your best means to motivate audiences to action.
Presenter
Jim Holtje is a 22-year public relations veteran currently serving as the director of public affairs and speechwriting at The McGraw-Hill Companies, a $6 billion publishing and financial information multinational corporation based in New York City. He also serves as an adjunct public relations professor at New York University teaching PR Writing and Ethics.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
