Category: Techniques & Tactics
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Do you overlook targeting radio when planning your public relations strategy and events? While it may not have the appeal and instant gratification of online, print, television and social media coverage, radio remains an important old-school medium. According to a report by Arbitron Inc., radio’s audience remains steady with 93% of the population turning in on a weekly basis in some form. This free brown bag presentation will introduce you to public broadcast and digital outlets that are deserving of your attention and resources, and tips to pitching and garnering exposure on the radio dial.
Paul Lasley is an award-winning travel journalist and travel radio talk show host. Lasley has reported on travel for more than 20 years. In addition to being a travel columnist for AAA Westways, he and his wife, Westways travel editor Elizabeth Harryman, produce and host short travel features that run several times daily on XM Satellite Radio and the Armed Forces Radio Network. Their national hour-long talk show “Traveling With Paul Lasley and Elizabeth Harryman” airs twice daily Monday through Friday on Discovery Channel Radio, Sirius Satellite Channel 119. It is the only national daily travel show on radio in the United States.