Category: Techniques & Tactics
This Interactive Discussion is not currently available. Email the Sections Department to inquire about future availability of this program.
Wikipedia is one of the most popular websites in the world, and is likely one of the first places people look when seeking information about companies. However, with huge prominence in search engines and a very large base of users comes the potential for Wikipedia to adversely affect your corporate reputation if the information posted is inaccurate or misleading.
A recent study found that 60 percent of professional communicators who were familiar with the Wikipedia article about their company or client said it contained factual errors. To compound the problem, Wikipedia says public relations professionals should not directly edit the articles about their company or clients.
In this teleseminar you’ll learn why Wikipedia is increasingly an important contributor to corporate perceptions, the process for engaging Wikipedia ethically when inaccurate information is posted about your company, and the rules you need to play by to avoid leaving your company’s reputation at risk.
With 20+ years of experience in corporate, non-profit and healthcare, Steve Zenofsky, APR, Fellow PRSA, oversees public relations strategy, execution and reputation management for FM Global, one of the world’s largest business property insurers. He is 2012 chair of PRSA’s Corporate Communications Section and sits on PRSA’s Accreditation Marketing Committee. He also serves on the Conference Board’s Council on Corporate Communications Strategy II executive committee.
Marcia W. DiStaso, Ph.D., is an assistant professor of public relations in the College of Communications at Pennsylvania State University. She is an Arthur W. Page Center Senior Research Fellow, Chair of the PRSA Financial Communications Section, Co-Chair of the PRSA National Research Committee, research chair of the PRSA Educators Academy and a board member of the International Public Relations Research Conference. Her research agenda, speaking engagements and consulting focus on social media, financial communications and investor relations.