Your Public Relations and Communications Community


Wikipedia’s Rules for PR

A Corporate Communications and Financial Communications Brown Bag Discussion



Hosted by:

  • Corporate Communications Section
  • Financial Communications Section
Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Techniques & Tactics

Wikipedia is one of the most popular websites in the world, and is likely one of the first places people look when seeking information about companies. However, with huge prominence in search engines and a very large base of users comes the potential for Wikipedia to adversely affect your corporate reputation if the information posted is inaccurate or misleading.

A recent study found that 60 percent of professional communicators who were familiar with the Wikipedia article about their company or client said it contained factual errors. To compound the problem, Wikipedia says public relations professionals should not directly edit the articles about their company or clients.

In this teleseminar you’ll learn why Wikipedia is increasingly an important contributor to corporate perceptions, the process for engaging Wikipedia ethically when inaccurate information is posted about your company, and the rules you need to play by to avoid leaving your company’s reputation at risk.

Moderator

Steve Zenofsky, APR, Fellow PRSA, assistant vice president and manager of public relations, FM Global

Photo of Steve Zenofsky, APR, Fellow PRSA With more than two decades of experience in corporate, nonprofit and health care, Zenofsky oversees public relations strategy, execution and reputation management for FM Global, one of the world’s largest business property insurers. He is immediate past chair of PRSA’s Corporate Communications Section and sits on PRSA’s Accreditation Marketing Committee. He also serves on the Conference Board’s Council on Corporate Communications Strategy II executive committee.


Presenter

Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.