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Mixed Race 3.0

A Multiracial Perspective on Media


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

What is “polyethnic” and “ethnically ambiguous” marketing? What can it do for your brand? Walk step-by-step through trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.

  • Learn how to foster engagement with your brand and build a fan base along the way.
  • Explore who is and isn’t multiracial, and why.
  • Discuss how the increasing multiracial demographic expresses its unique voice and creates niche products using mobile and digital communication.
  • Gain insight into the kinds of needs and wants that appeal to savvy multiracial media makers.

Presenter

Marcia Alesan Dawkins, Ph.D., writer, speaker, educator and visiting scholar, Brown University

Photo of Marcia Alesan Dawkins, Ph.D. Dr. Dawkins is the author of “Clearly Invisible: Racial Passing and the Color of Cultural Identity.” She writes about racial passing, mixed race identities, media, marketing, pop culture and politics for a variety of high-profile publications. Her expert opinion has been sought after by NPR, WABC-TV Boston, The New York Times and TIME Magazine.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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