Category: Leadership & Management
When you consider that nearly 90 percent of a CEO’s job is communication, those who communicate best tend to be the most successful. But which constituencies must a chief executive reach? What is the public relations professional’s key role in helping the CEO and other C-suite executives succeed in these efforts?
Virgil Scudder is the president of Virgil Scudder & Associates, and has been a leading counselor to CEOs of major corporations in the U.S. and abroad for more than 30 years, coaching and training executives in 26 countries on five continents. Scudder is the author of “World Class Communication: How Great CEOs Win With the Public, Shareholders, Employees, and the Media,” and writes the “In the C-Suite” column that appears in The Public Relations Strategist.
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