Friendraising
Quantifying the Value of Relationships
Category: Measurement & ROI
Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.
- Develop a baseline and ongoing tracking system to measure relationships and engagement among organizations.
- Identify best practices for effective coalition development.
- Create criteria to measure beyond common outputs, such as media coverage, click-throughs and event attendees, to demonstrate how actions deliver on objectives.
Presenter
Marianne Eisenmann heads Determinus, a Chandler Chicco company. A 20-year veteran of communications, she provides strategic support for global companies such as Allergan, BMS, Pfizer, Coca-Cola, J&J, Novartis, Novo Nordisk and Sanofi. She is a member of the IPR Commission on Measurement and Evaluation and a member of the IPRA United Nations Department of Information Advisory Group.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
