Category: Measurement & ROI
Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.
Marianne Eisenmann, head, communication research & measurement, Chandler Chicco Companies
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.