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Friendraising

Quantifying the Value of Relationships


Availability
On-Demand, available until April 22, 2014
Recorded April 16, 2013
Full Price: $200
Members: Free!

Category: Measurement & ROI

Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.

  • Develop a baseline and ongoing tracking system to measure relationships and engagement among organizations.
  • Identify best practices for effective coalition development.
  • Create criteria to measure beyond common outputs, such as media coverage, click-throughs and event attendees, to demonstrate how actions deliver on objectives.

Presenter

Marianne Eisenmann, head, communication research & measurement, Chandler Chicco Companies

PRSA thanks:

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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