Category: Media Relations
Put your press kits away. In today’s market, it takes more than just a press release and product sample to get the attention of national bloggers who want to touch and test products to prove their merit. Learn how to work with bloggers on a deeper level, straight from the mouth of a nationally recognized blogger.
Lisa Bialecki, director of integrated communications, Rust-Oleum
Bialecki oversees traditional advertising, digital and public relations. Prior to joining Rust-Oleum, she was a vice president with Edelman Worldwide.
Kate Riley, editor, Censational Girl
Ashley Walters, APR, director of word-of-mouth marketing, Powerhouse Factories
Walters has led social media, experiential and influencer marketing campaigns for clients like Chiquita, Febreze, Rust-Oleum and Shaw Floors, and earned accolades from AdAge for “Top Marketing Campaign of the Year” and “Best New Product Launch of the Year,” as well as dozens of industry awards from PRSA, PR Week and WOMMA. She also was the social media correspondent at the PRSA 2010 and 2011 International Conferences.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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