Category: Measurement & ROI
We’re all hearing how communicators need to do research and measurement as part of our jobs. But what do we need to know at different stages of our careers? Do you need to be able to design a perfect survey, or just know when a survey is a better choice than a focus group? What types of skills are needed for a first entry-level public relations job, a middle manager and a communication executive?
Angela D. Sinickas, ABC, IABC Fellow, is president of Sinickas Communications, Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of Forbes’Global 100 largest corporations. She is the author of the manual, How to Measure Your Communication Programs, and more than 140 professional articles. She has conducted presentations in 29 countries, and her work with clients has earned 17 international communication awards.
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