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Buzz Equity

Building Brand Relationships That Inspire Generations


Availability
On-Demand, available until May 15, 2014
Recorded May 9, 2013
Full Price: $200
Members: Free!

Category: Communication Strategy

No longer do young adults buy a Ford because their parents drove one. Brands today simply cannot depend on that implied brand equity. They have to work within each new generation to connect with consumers through meaningful, tangible programs grounded in their interests and needs. Through buzz-building programs, organizations can intercept that brand equity lifecycle and engage consumers on their own terms.

  • Develop buzz-building strategies that drive business results and grow brands.
  • Explore behavioral and social trends related to buzz-building programs.
  • Discover best practices and case studies from Cannes PR Lions and beyond to inspire program development.
  • Gain the intelligence, insight and inspiration needed to bring buzz building to your organization.

Presenters

Jon Cronin, managing director, social engagement, Citizen Paine

A digital veteran and social media thought leader, Cronin has been on the forefront of developing digital marketing programs and social strategies for leading companies for his entire 16-year career. In his current role, he leads Citizen Paine’s social engagement practice, which includes driving senior-level social thought leadership, expanding global social capabilities and growing client business.


Daniel Lemin, public relations and digital media consultant, Social Studio

Photo of Daniel Lemin Lemin works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension.


Daryl McCullough, CEO, Citizen Paine

Photo of Daryl McCullough With 25 years in the fields of public relations and marketing, McCullough leads the firm nationally, overseeing strategic client service and innovations for the firm from coast to coast. In 2009, McCullough was named PR Professional of the Year by PRSA Los Angeles.

PRSA thanks:

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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