Your Public Relations and Communications Community


Corruption of Digital Discourse

What You Need to Know, Why You Should Care


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Ethics, Executive Level, Social Media

The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Because everyone is a communicator in the digital world, those who adhere to professional standards and codes of ethics are in the minority. As a result, the very channels that we as public relations professionals rely upon to do our work have been corrupted in profound ways. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.

  • Understand the scope of corruption in online channels and how public relations professionals can lead the way in fighting this corruption.
  • Understand the Federal Trade Commission rules for disclosure of material connections.
  • Develop standards for ethical practice when communicating online.

Presenter

David Kamerer, Ph.D., APR, assistant professor of communication, Loyola University Chicago

Photo of David Kamerer, Ph.D., APR Kamerer teaches courses in social media, public relations and interactive communication. He earned his doctorate in telecommunications from Indiana University, and earned his Accreditation in Public Relations (APR) from the Universal Accreditation Board. He has served as a corporate director of communications and has extensive experience in public relations and marketing.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.