Corruption of Digital Discourse
What You Need to Know, Why You Should Care
Category: Social Media
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Because everyone is a communicator in the digital world, those who adhere to professional standards and codes of ethics are in the minority. As a result, the very channels that we as public relations professionals rely upon to do our work have been corrupted in profound ways. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
- Understand the scope of corruption in online channels and how public relations professionals can lead the way in fighting this corruption.
- Understand the Federal Trade Commission rules for disclosure of material connections.
- Develop standards for ethical practice when communicating online.
Presenter
David Kamerer, Ph.D., APR, is associate professor of communication at Loyola University Chicago, where he teaches courses in social media, public relations and interactive communication. He earned his doctorate in telecommunications from Indiana University, and earned his Accreditation in Public Relations (APR) from the Universal Accreditation Board. He has served as a corporate director of communications and has extensive experience in public relations and marketing.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
