Why do some people love one brand more than another when both stores sell the same stuff? Why do some products seduce so many of us? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Andrea Coville, CEO, Brodeur Partners
Andrea Coville is CEO of Brodeur Partners, a global public relations agency headquartered in Boston. She has managed the firm since 1999 and led the agency’s emergence as a technology leader.
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