Media Training
How to Deliver Compelling Messages
Category: Media Relations
In today’s media-savvy society, executives have only one chance to make a first impression. The most successful executives speak powerfully, knowledgeably and succinctly, all thanks to media training. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
- Become a more effective media spokesperson or coach by employing proven media training strategies and techniques.
- Learn to take control of the news interview process, while building relationships with media representatives and news outlets.
- Seize the opportunity to differentiate a product, service or position, using a step-by-step key message and supporting information development formula.
Instructor
Debbie Wetherhead is president of Wetherhead Communications. Backed by 25 years of experience, she has conducted 500 training workshops for individuals, companies and public relations firms. She has presented media training at 2012, 2011, 1999 and 1998 PRSA International Conferences, and been a featured speaker for Ad Club, IABC and PRSA Chapters nationwide. Wetherhead also has contributed to the 2007 and 2010 Media Training Guidebook published by PR News.
Participants earn 1.0 APR Maintenance Credits for a half-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
