Category: Communication Strategy
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.
This workshop is designed for practitioners who are responsible for their department’s (or client’s) strategic plan, or are a key voice in its development. You will learn:
The workshop will be divided as follows:
Stacey Smith, APR, Fellow PRSA, partner, Jackson Jackson & Wagner
For more than 30 years, Smith has counseled organizations large and small, multinational Fortune 50 companies to small nonprofits, on how to motivate mutually supportive behaviors from their stakeholders. She is editor of Public Relations Practices, Managerial Case Studies and Problems, a leading case text in the field, with its 8th edition due for publication January 2013. Her biggest kicks come from helping organizations build stronger internal relationships so as to achieve greater overall success.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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