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MGMNOW

Use Text Messaging to Engage Employees



Hosted by the Employee Communications Section.

Availability
This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

The MGM Grand Hotel and Casino employs more than 8,500 employees in six divisions. The creation of MGMNOW, a text messaging initiative based on how this large hotel interacts with its guests, was designed to reach and engage effectively with its diverse internal audience. Find out about the implementation of MGMNOW and how employee subscribers are the first to hear of events, free ticket offers and giveaways. Hear how word-of-mouth was used to increase subscribers within the first year. You will learn about the components of this ongoing employee engagement program including:

  • Goal setting, timing and amount of text messages sent within a time frame.
  • Use of print promotions for the launch.
  • Message development — the decision to keep messages positive, short and timely.
  • Results.

Presenter

Jenny Titus, director of employee programs and communications, MGM Grand Hotel and Casino

Titus has more than 14 years of experience in corporate and internal communications, public relations and marketing with MGM Resorts International, where she has lead the creation and communication of successful employee engagement programs including town hall meetings, employee recognition events, corporate loyalty programs, corporate employee programs, all employee meetings and special events.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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