Pinterest — Marketing With Meaning

Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story

Hosted by the Technology Section.

Category: Social Media

Consumer attention continues to shift toward social media, and the story of the past year has been the rapid rise of Pinterest. More than 25 million people in the U.S. use this virtual pin board each month to collect, plan and share. Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Businesses are starting to see dramatic traffic growth from Pinterest, but most are still not sure how to get started or accelerate results. Now is the time to turn this social network to your advantage through marketing — with meaning. You will learn:

• How Pinterest is different from — and potentially much bigger than — other social media for marketing.
• The killer categories that are must-haves for Pinterest marketing.
• What to start, stop and continue doing to make the biggest revenue impact through Pinterest.
• Three specific intersections of business strategies and customers’ needs that Pinterest marketing can deliver on.
• Advanced tips and insights pulled from analysis of millions of Pinterest interactions that have never been shared in public.

Presenter

Bob Gilbreath

Bob Gilbreath is co-founder and president of Pingage, a cutting-edge Pinterest marketing solution. He is the author of “The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning” (McGraw-Hill, 2009). Bob joined Pingage after serving as chief strategy officer of Possible Worldwide, the leading global digital agency of WPP. He started his career at Procter & Gamble, where he was named a Top 50 marketer by Advertising Age. He received his MBA in marketing from the NYU/Stern School of Business, and his B.A. in economics from Duke University.

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