Optimize 360: An Integrated Approach to Digital Marketing and PR
How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
Category: Social Media
In today’s fast moving search and social Web, content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing. Now more than ever, creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content focused digital marketing and public relations programs:
- Understand the future trends in online marketing and public relations.
- Identify three major problems with most content marketing and social media efforts.
- Present a new model for social content success everyone can understand: attract, engage, convert.
Presenter
Lee Odden is the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He is also the CEO of TopRank Online Marketing, a digital marketing and online public relations agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. He has more than 15 years of experience consulting with some of the best-known Fortune 1,000 B2B and B2C companies and fast growing technology start-ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
