Category: Social Media
Because social media has reignited the public relations profession and influenced a new world of communications, PR professionals are increasing their roles and responsibilities. Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. When PR meets social media, and communication unites with technology, public relations professionals have the opportunity to expand their skill set and their PR practices.
Deirdre Breakenridge, author of “Social Media and Public Relations: Eight New Practices for the PR Professional,” discusses how the use of technology and communications together raise the profile of public relations in the eyes of executives and the public, moving PR from tactics to strategy. With a focus on integrating technology into PR planning, today’s communicator is able to capture deeper engagement and greater communications impact with the public. Public relations professionals will learn new practices and be actively involved in social media as:
Deirdre Breakenridge is chief executive officer at Pure Performance Communications. A veteran in public relations and marketing, Breakenridge has counseled senior-level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.