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Tips for Integrating Social Media in the Classroom

An Educators Academy Brown Bag Discussion

Hosted by the Educators Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Social Media

With social media’s explosive growth in public relations, students need to know how to strategically use social media. Even though incorporating social media in the classroom and keeping up with the latest tools can be challenging, there are many pedagogical benefits to social media. This interactive discussion will feature two educators who effectively incorporate a wide variety of social media in their classes.

In this teleseminar, you’ll learn about challenges, lessons learned, and best practices. After the presentation, attendees can ask questions, share their experiences, and solicit advice from their colleagues.  This one-hour brown bag is free to all Educators Academy members.

Please note that you must be an active member of the Educators Academy Section to register for this brown bag discussion. PRSA members, join the Educators Academy  today.


Alisa Agozzino, Ph.D., assistant professor of public relations, Ohio Northern University

Photo of Alisa Agozzino, Ph.D. Agozzino serves as editor-in-chief for the national Public Relations Society of America (PRSA) Educator’s Academy newsletter and also is the co-chair of the Central Ohio PRSA public relations committee. Dr. Agozzino's main research interest lies in social media tools within the public relations field. Her current research agenda examines how social media impacts different industries — from nonprofit, to admissions offices, to public relations professionals.

Tiffany Gallicano, Ph.D., assistant professor of public relations, University of Oregon

Photo of Tiffany Gallicano, Ph.D. Gallicano serves as a social media co-chair for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is a regular participant in Edelman’s New Media Academic Summit and has used a wide range of social media assignments in her classes. A few of her social media assignments and teaching discussions can be found on her blog: She has also published discussions of her assignments in Maureen Taylor’s award-winning pedagogy issue of Public Relations Review, as well as AEJMC’s Teaching Public Relations.


Tina McCorkindale, Ph.D., assistant professor of public relations, Appalachian State University

Photo of Tina McCorkindale, Ph.D. McCorkindale serves as the chair for the Public Relations Society of America (PRSA) Educators Academy, co-chair of PRSA’s National Research Committee, a board member for the International Public Relations Research Conference, and an associate editor for the Social Science of Social Media Research Center. Her research broadly focuses on social media with specializations in authenticity, transparency, and reputation.


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