Category: Leadership & Management
Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.
Forward-thinking organizations seek hybrid professionals who are highly proficient writers, analytical, creative and tech savvy, with strong competencies in business, IT and human behavior. These next-generation professionals excel in emerging core marketing disciplines such as email, mobile, analytics, social networking, web, search and content. They envision on a strategic level, building fully integrated campaigns, and they have the capabilities to execute on the tactical level, conducting activities that drive real business results.
In this Brown Bag, Roetzer and Lewis will highlight how young professionals can become hybrids, and keep their skills sharp in a world revolutionized by change.
Please note that you must be an active member of the New Professionals Section to register for this brown bag discussion. PRSA members, join the New Professionals Section today.
Roetzer is also the author of The Marketing Agency Blueprint (Wiley); and creator of Marketing Agency Insider — the hub for a more open and collaborative agency ecosystem — and Marketing Score — a free assessment tool and marketing intelligence engine.
Lewis is involved with client services and account management activities. She is also the community manager for Marketing Agency Insider, the hub for a more open and collaborative agency ecosystem. She joined the agency in March 2009 after graduating from Ohio University, and is a Certified Inbound Marketing Professional.