Your Public Relations and Communications Community

Burning Platforms for Communicators

Position Yourself as a Thought Leader

On-Demand, available until May 20, 2014
Recorded May 14, 2013
Full Price: $200
Members: Free!

Category: Leadership & Management

High-profile, high-stakes events impact our business every day. As communicators, we have a huge responsibility and an opportunity to help shape our organizations’ responses to major events, and to position ourselves as thought leaders and contributors to the most pressing business challenges of the day.

To be successful, businesses must stand out as responsible, solutions-oriented organizations that care about their people, results and the greater economic good. In this webinar, you will learn:

  • How to align and optimize your corporate responsibility efforts.
  • How your corporate culture can differentiate your brand.
  • Approaches for meeting today’s business challenges.


Paul Gennaro, senior vice president and chief communications officer, AECOM

PRSA thanks:

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit


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