One of the greatest challenges in our profession is proving the value of PR. With the plethora of new technology, sophisticated statistical models and “measurement manifestos,” it's easy to feel intimidated, despite the desire to demonstrate and generate true value to your employers and clients.
In this webinar, you will:
Mark Weiner, CEO, PRIME Research
Weiner has devoted his career to helping organizations and brands generate a positive return on their PR investment. He authored “Unleashing the Power of PR," and has contributed to three other texts and published more than 100 articles. He is an editorial advisory board member of PRSA’s The Public Relations Strategist and PR News.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.