Your Public Relations and Communications Community

The Digital PR Strategist's Toolkit

Working Smarter in the Ever-Changing Communications Landscape

Sept. 18, 2015 9 a.m.–5 p.m. EDT
Washington, D.C., Area Executive Conference Center
Arlington, Va.
Full Price: $715
Members: $615

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Join Shonali Burke, ABC, acclaimed and award-winning social public relations strategist, for a deep dive into the skills and tools public relations professionals need to stay abreast of in the digital age. This intensive, one-day training will:

  • Examine the trends in digital media and give you practical ways to use some of the more popular tools available today.
  • Provide you with a working session for updating or adapting your communication strategy to include digital platforms.
  • Teach you the smart way to measure your results and show the value of public relations to your C-suite.

(Click the infographic for a larger version.)
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Materials and lunch provided.


Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.

Photo of Shonali Burke, ABC Shonali Burke, ABC, is the award-winning president and CEO of Shonali Burke Consulting, Inc., which uses research-based, outcome-focused social public relations to take your business communications from corporate codswallop to community cool (TM). She was named to PRWeek’s inaugural list of  “Top 40 Under 40” U.S. public relations professionals, and is an honoree of IPR’s Jack Felton Golden Ruler Awards for excellence in public relations measurement. She founded the #measurePR Twitter chat and also teaches at Johns Hopkins University.

Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit


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