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Managing Intense Media Scrutiny

Tactics for Effective News Media and Social Media Relations During a Crisis

This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Crisis & Reputation

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis. Go behind the scenes to hear how actual crises were handled, and participate in group breakout sessions to work on realistic scenarios and practice lessons learned. Evaluate the benefits and pitfalls of engaging Twitter, Facebook, YouTube and other social media in a crisis, and decide when to arrange media interviews vs. issuing written statements. You’ll learn how to:

  • Become more confident in your crisis communications abilities.
  • Work with demanding reporters and bloggers.
  • Prepare key messages that convey empathy, not just the facts.
  • Quickly reach employees, customers, clients and other key stakeholders.
  • Tap the power of your website.
  • Prepare spokespeople for difficult interviews, town hall meetings, and presentations.



Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.

Photo of Joan H. Gladstone, APR, Fellow PRSA Joan Gladstone is CEO of Gladstone International, a nationally-recognized crisis communications consulting firm. Over the past 20 years, she has managed product recalls, labor strikes, toxic spills, high-profile lawsuits, municipal bankruptcies, political protests, media investigations and more for corporations, cities and nonprofits. She has presented more than 500 workshops on crisis communications topics and trained more than 2,500 leaders to manage difficult media interviews.

Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit


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