Category: Crisis & Reputation
This Course is not currently available. Email the Professional Development Department to inquire about future availability of this program.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis. Go behind the scenes to hear how actual crises were handled, and participate in group breakout sessions to work on realistic scenarios and practice lessons learned. Evaluate the benefits and pitfalls of engaging Twitter, Facebook, YouTube and other social media in a crisis, and decide when to arrange media interviews vs. issuing written statements. You’ll learn how to:
Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.
Joan Gladstone is CEO of Gladstone International, a nationally-recognized crisis communications consulting firm. Over the past 20 years, she has managed product recalls, labor strikes, toxic spills, high-profile lawsuits, municipal bankruptcies, political protests, media investigations and more for corporations, cities and nonprofits. She has presented more than 500 workshops on crisis communications topics and trained more than 2,500 leaders to manage difficult media interviews.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.