Your Public Relations and Communications Community


Building Quality Community Relationships

Gaining and Maintaining Consent


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

Today’s business operating environment faces a public that is very sophisticated about science, environmental impact, health, safety and other powerful cultural issues. Contrary to industry and management assumptions, and despite its high level of knowledge and education, the public often sets rationality aside when making decisions. Instead, it uses highly emotional approaches, ideas and even hunches to arrive at a final conclusion.

Why? Because community decision-making is always values-driven, so you have to build trust and confidence with the public by addressing their concerns and core values, while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.

In this webinar, you will learn:

  • Direct communication strategies that satisfy key constituent needs and reduce media power.
  • The techniques to control or contain attacks by the media on your projects.
  • To control your own destiny by correcting and clarifying misinformation.
  • To forecast the pattern of opposition power and behavior.
  • To avoid the six myths of communication.
  • Five powerful axioms of influence.
  • To influence public attitudes while reducing the media’s power and influence.

Presenter

James E. Lukaszewski, ABC, APR, Fellow PRSA, president, The Lukaszewski Group, Division of Risdall PR

Photo of James E. Lukaszewski, ABC, APR, Fellow PRSA Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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