Category: Communication Strategy
To successfully enhance your community brand, you must first research the economic, social, cultural and political strengths of the community, as well as its capabilities, perceptions, weaknesses and opportunities. The results of your research can aid in the development of a strategic brand platform that can help boost community growth across the board.
In this session, you’ll learn how community branding, educational tools and a strategic marketing plan can help:
Don McEachern, president and CEO, North Star Destination Strategies
McEachern is a sought-after speaker and session leader for organizations, including the National Association of Government Communicators and 3CMA (City, County Communications & Marketing Association). His company, North Star, has worked with more than 155 communities in 38 states nationwide to identify and leverage competitive strengths strategically, creatively and tactically for the purposes of attracting businesses, new residents and tourists, as well as elevate the general perception of the community.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.