Category: Social Media
In an age where attention spans are decreasing, news cycles are shrinking and audiences are interacting on global events as they unfold, smart brands are reshaping expectations of customer engagement.
Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur not as discrete campaigns, but as constantly flowing and ever-changing conversations. Through up-to-the-minute examples from global brands and entrepreneurial upstarts alike, you will:
Mike McDougall, APR, Fellow PRSA, president, McDougall Communications
McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company. His presentations have been experienced by more than 3,500 professionals during the past five years.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.