Your Public Relations and Communications Community

Creating a Behavioral PR Plan

Essential Steps to Consider

On-Demand, available until Dec. 31, 2016
Recorded Sept. 19, 2013
Full Price: $0
Members: Free!

Category: Accreditation Preparation & Maintenance

Whether you are creating a PR plan for your department or in preparation for the Examination for Accreditation in Public Relations (APR), every practitioner needs a framework from which to create it.

In this session, Robin Schell, APR, Fellow PRSA, will walk you through the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience. She’ll also explain the discipline that is required to prioritize those behaviors and stimulate specific action.


Robin Schell, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner

Photo of Robin Schell, APR, Fellow PRSA Schell has 20 years of consulting experience and specializes in strategic planning, effective internal and external communication systems, constituency relations programs and behavioral research.

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


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