Can behavior in social media be policed? If so, who’s in charge? Can there be an ethics code in such a wild and woolly atmosphere? Are there any ethical expectations in social media beyond those already described in the PRSA Code of Ethics?
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.
Dr. Deborah Silverman, APR, Fellow PRSA, associate professor of communication, Buffalo State College
Dr. Silverman, current chair of the PRSA Board of Ethics and Professional Standards, frequently presents on ethics topics for students and practitioners at conferences and conducts research on public relations ethics issues.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, Division of Risdall Marketing Group
Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.
Nance Larsen, APR, Fellow PRSA, director, communications and marketing, Carlile Transportation Systems, Inc.
Larsen specializes in strategic issues management, media relations and crisis communications related to large-scale events and the environment.
Marlene Neill, Ph.D., APR, assistant professor, department of journalism, public relations and new media, Baylor University
Marlene S. Neill, Ph.D., APR, is an assistant professor in the department of Journalism, Public Relations & New Media at Baylor University in Waco, Texas. Her research on public relations management and ethics has been published in numerous publications, including the Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. A member of the PRSA Board of Ethics & Professionals Standards since January 2013, Neill has served as a PRSA leader on the chapter, district and national levels. She received her Ph.D. in advertising from the University of Texas at Austin, her Master of Arts degree in journalism from the University of Missouri at Columbia, and her Bachelor of Science degree in journalism from the University of Kansas. She previously worked for 10 years in government public relations at the City of Waco, with additional experience in nonprofit public relations and television reporting.
Nancy Syzdek, APR, manager, corporate communications, JT3 LLC
Syzdek leads corporate communications for Las Vegas-based defense contractor JT3, and is a full-time lecturer for the Hank Greenspun School of Journalism and Media Studies at UNLV.
Ann Willets, president and CEO, Utopia Communications, Inc.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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