Category: Techniques & Tactics
PR professionals are often responsible for planning and promoting events. Traditionally, we stage clichéd photos for the press, which might include a line of officials standing behind a strand of red tape before they perform a standard “ribbon cutting,” or a row of VIPs sticking shovels into dirt. These photos may be featured in hyper-local media, but larger media refuse to run them.
PR pros can easily learn to create newsworthy, visually interesting events that capture reporters’ imaginations — without busting the budget. In this session, you will:
Lois M. Kirkpatrick, marketing and communications manager, Loudoun County Dept. Economic Development
Kirkpatrick is an award-winning PR professional who pioneered social media for the largest county government in the Washington, D.C., area, and created a speaker series for its 16,000 employees that featured famous headliners, including best-selling journalist Tom Friedman, syndicated columnist Judith “Miss Manners” Martin and former White House Correspondent Helen Thomas.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.