Your Public Relations and Communications Community

Value of APR and APR+M

A Public Affairs and Government Section Brown Bag Discussion

Hosted by the Public Affairs and Government Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Accreditation Preparation & Maintenance

Step up your career! Set yourself apart and show employers your value by earning the Accreditation in Public Relations + Military Communication (APR+M), a mark of distinction that can highlight your skills and expand your current knowledge base.
APR+M is an enhanced certification from the well-established Accreditation in Public Relations (APR). The mark signifies someone who masters the APR knowledge, skills and abilities required to practice public relations effectively, plus a rigorous course of study surrounding military public affairs in joint operations. Check out how accreditation can help your career!
In this brown bag, you’ll learn topics such as:

  • Your personal assessment for APR+M.
  • The APR+M process.
  • APR+M Questionnaire.
  • Readiness Review preparation.
  • Tips, best practices and lessons learned.

Please note that you must be an active member of the PRSA Public Affairs and Government (PAG) Section to register for this brown bag discussion. PRSA members interested in joining the PAG Section can register here.


Barbara Burfeind, APR+M, Fellow PRSA, chief of visual information (VI) plans and integration, Defense Media Activity

Photo of Barbara Burfeind, APR+M, Fellow PRSA Burfeind ensures visual information (VI) planning and policy for the Department of Defense is incorporated into operational plans and is an advocate for the VI – Combat Camera community. She conducts outreach through education initiatives, online information sharing, and collaboration with interagencies (such as the State Department) and combatant commands.


Flip through a booklet on UGA’s Online Continuing Education Course:

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.