Category: Techniques & Tactics
We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release.
In this session, you’ll learn how to:
Gregory Galant, CEO and co-founder, Muck Rack
Galant is CEO and co-founder of Muck Rack, the leading network for journalists to connect with sources on social media, and “one of the most useful tools ever invented for media professionals,” according to the blog, TheNextWeb. Galant is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.