Your Public Relations and Communications Community


Finding the “R” in ROI

Structuring Your Measurement Program to Deliver the Goods


Availability
On-Demand, available until Oct. 14, 2014
Recorded Oct. 8, 2013
Full Price: $200
Members: Free!

Category: Measurement & ROI

Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses. Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Did your program increase revenues, decrease expenses or build relationships? You can answer these questions with the right metrics and tools.

In this session, you will:

  • Learn about an eight-step measurement process, from objective-setting to return.
  • Walk through the AMEC Valid Metrics Framework to understand your options.
  • Gain tools and metric suggestions at each step in the process.
  • Understand a simple process for correlating media coverage to business outcomes.
  • Learn cool, easy measures of financial return and cost-efficiencies.

Presenter

Angela Jeffrey, APR, managing director, U.S., Salience Insight

Jeffrey holds several Silver Anvil and Gold Quill awards in public relations, and has spent the last 12 years evangelizing the power of competitive media analysis and correlations to business outcomes. She serves as a member of the Institute for Public Relations Measurement Commission and The International Association for the Measurement and Evaluation of Communication (AMEC), and has written and spoken extensively on PR research, measurement and analysis, nationally and internationally.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.