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Banking and Social Media: What Do PR Professionals Need to Know About Compliance, Bank Policies and Risk Management?

A Financial Communications Section Brown Bag Discussion



Hosted by the Financial Communications Section.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Social Media

Did you know that in January 2013, the Federal Financial Institutions Examination Council (FFIEC) released proposed regulatory guidance governing social media use by banks, credit unions and non-bank financial service providers (e.g., check cashing services, mortgage companies, etc.)? Although social media in the financial services industry is still a relatively new phenomenon, and it can be difficult to identify emerging best practices, the banking agencies expect bank PR professionals to be sophisticated in their knowledge, management and oversight of social media risk.

Participate in this discussion for a succinct analysis of the 2013 regulatory proposal directing banks how to implement and manage their social media marketing. With a focus on Facebook, Twitter and LinkedIn, you will learn about what the banking agencies have to say about getting started, developing policies (including board level approval process), monitoring, archiving, working with third party providers of social media channels, and protecting customer privacy.

Moderator

Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

Photo of Marcia DiStaso, Ph.D. DiStaso is also an Arthur W. Page senior research fellow, associate editor for the Science of Social Media Research Center, immediate past chair of the PRSA Financial Communications Section, immediate past co-chair of the PRSA National Research Committee and chair-elect for the PRSA Educators Academy.


Presenter

Denyette DePierro, senior counsel, American Bankers Association

 Prior to joining ABA, Denyette was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C. and the California Independent Bankers in Newport Beach, California. At ABA, Denyette focuses on Dodd-Frank implementation, FDIC bank receivership and issues relating to emerging trends in banking, including peer-to-peer lending, microfinance, green banking and social media.

 


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