Category: Social Media
Did you know that in January 2013, the Federal Financial Institutions Examination Council (FFIEC) released proposed regulatory guidance governing social media use by banks, credit unions and non-bank financial service providers (e.g., check cashing services, mortgage companies, etc.)? Although social media in the financial services industry is still a relatively new phenomenon, and it can be difficult to identify emerging best practices, the banking agencies expect bank PR professionals to be sophisticated in their knowledge, management and oversight of social media risk.
Participate in this discussion for a succinct analysis of the 2013 regulatory proposal directing banks how to implement and manage their social media marketing. With a focus on Facebook, Twitter and LinkedIn, you will learn about what the banking agencies have to say about getting started, developing policies (including board level approval process), monitoring, archiving, working with third party providers of social media channels, and protecting customer privacy.
Marcia Watson DiStaso, Ph.D., assistant professor, Penn State University
DiStaso is a Senior Research Fellow of the Arthur W. Page Center, a research editor for the Institute for Public Relations Social Science of Social Media Research Center, chair of the PRSA Financial Communications Section, and co-chair of the PRSA National Research Committee. With over 40 publications, her research focuses on exploring and informing the practice of social media, financial communication and investor relations.
Denyette DePierro, senior counsel in the office of regulatory policy, American Bankers Association (ABA)
Prior to joining ABA, Denyette was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C. and the California Independent Bankers in Newport Beach, California. At ABA, Denyette focuses on Dodd-Frank implementation, FDIC bank receivership and issues relating to emerging trends in banking, including peer-to-peer lending, microfinance, green banking and social media.