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Banking and Social Media: What Do PR Professionals Need to Know About Compliance, Bank Policies and Risk Management?

A Financial Communications Section Brown Bag Discussion



Hosted by the Financial Communications Section.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Social Media

Did you know that in January 2013, the Federal Financial Institutions Examination Council (FFIEC) released proposed regulatory guidance governing social media use by banks, credit unions and non-bank financial service providers (e.g., check cashing services, mortgage companies, etc.)? Although social media in the financial services industry is still a relatively new phenomenon, and it can be difficult to identify emerging best practices, the banking agencies expect bank PR professionals to be sophisticated in their knowledge, management and oversight of social media risk.

Participate in this discussion for a succinct analysis of the 2013 regulatory proposal directing banks how to implement and manage their social media marketing. With a focus on Facebook, Twitter and LinkedIn, you will learn about what the banking agencies have to say about getting started, developing policies (including board level approval process), monitoring, archiving, working with third party providers of social media channels, and protecting customer privacy.

Moderator

Marcia DiStaso, Ph.D., APR, associate professor, Penn State

Photo of Marcia DiStaso, Ph.D., APR Marcia DiStaso is an associate professor of public relations in the College of Communications at Penn State. She is also Director of the Institute for Public Relations Digital Media Research Center, co-chair of the Commission on Public Relations, a senior research fellow for the Arthur W. Page Center, a Section Council co-chair, the immediate past chair of the PRSA Educators Academy, and a past chair of the PRSA Financial Communications Section and PRSA National Research Committee.


Presenter

Denyette DePierro, vice president and senior counsel, Center for Payments and Cybersecurity, American Bankers Association

Photo of Denyette DePierro Denyette DePierro joined the American Bankers Association in March 2008.  Prior to joining ABA, Denyette was Legislative Counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C. and the California Independent Bankers in Newport Beach, California.  Denyette received her J.D. and M.DR from the Pepperdine School of Law, where she was a fellow at the Straus Institute for Dispute Resolution.  She received a B.A. from the University of California, Santa Barbara, and was a European Union Fellow at the University of Padua in Padua, Italy in Developmental Economics.  At ABA, Denyette focuses on the regulation of cybersecurity, privacy, data security and emerging trends in banking, including technology, virtual currencies, and social media.

 


 
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