Category: Social Media
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Discover user-friendly resources to maximize your brand’s storytelling and create a deeper level of engagement with your internal and external audiences. Gain a strong understanding of the benefits of content marketing, as well as tips and tricks for creating and maintaining your own blog to maximize your brand’s exposure. You’ll learn:
Allison Steinberg, communications director, Empire State Pride Agenda
Steinberg oversees all communications efforts for the organization and its many facets, including harnessing traditional and social media to tell the stories of the Pride Agenda’s important work in furthering equality and justice for LGBT New Yorkers and their families.
Participants earn 1.0 APR Maintenance Credits for a half-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.