Your Public Relations and Communications Community


Blogging for Your Brand

How to Leverage a Blog to Elevate Your Brand


Availability
May 5, 2014 noon–4:30 p.m. EDT
PRSA Professional Development Center
New York, N.Y.
Full Price: $425
Members: $300

Category: Social Media

Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.

Discover user-friendly resources to maximize your brand’s storytelling and create a deeper level of engagement with your internal and external audiences. Gain a strong understanding of the benefits of content marketing, as well as tips and tricks for creating and maintaining your own blog to maximize your brand’s exposure. You’ll learn:

  • The importance of storytelling for your brand and what stories to tell.
  • Easy-to-manage tools to create and maintain a blog.
  • How to attract a larger audience with cross-marketed content that sings in social media.
  • Content marketing tips and tricks to entice reporters.
  • SEO skills to maximize your brand’s exposure.
  • How to measure real results, watching conversions and increasing visibility.

Presenter

Allison Steinberg, communications director, Empire State Pride Agenda

Steinberg oversees all communications efforts for the organization and its many facets, including harnessing traditional and social media to tell the stories of the Pride Agenda’s important work in furthering equality and justice for LGBT New Yorkers and their families.

Participants earn 1.0 APR Maintenance Credits for a half-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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