Category: Social Media
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Discover user-friendly resources to maximize your brand’s storytelling and create a deeper level of engagement with your internal and external audiences. Gain a strong understanding of the benefits of content marketing, as well as tips and tricks for creating and maintaining your own blog to maximize your brand’s exposure. You’ll learn:
Allison Steinberg, communications director, Empire State Pride Agenda
Steinberg oversees all communications efforts for the organization and its many facets, including harnessing traditional and social media to tell the stories of the Pride Agenda’s important work in furthering equality and justice for LGBT New Yorkers and their families. She has more than a decade of journalism, public relations and digital communications experience, including as a spokesperson for JetBlue, where she created and authored the company’s official blog, BlueTales.
Participants earn 1.0 APR Maintenance Credits for a half-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.