Your Public Relations and Communications Community

Tips for Managing Your Scholarly Research Agenda

An Educators Academy Live Discussion

Hosted by the Educators Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Techniques & Tactics

Today’s educators are expected to engage in teaching, research and service, and we can all benefit from sharing ideas for integrating these aspects of our jobs. Additionally, when practitioners transition to faculty members, the ideal candidate may have a blend of professional and academic backgrounds, but no scholarly academic record.
In this brown bag teleconference, panelists will share best practices on how to develop and stick to a research plan, as well as tips for publishing in appropriate peer-reviewed journals. Attendees can ask questions and share their own experiences in the process.


Marcia Watson DiStaso, Ph.D., assistant professor, Penn State University

Photo of Marcia Watson DiStaso, Ph.D. DiStaso is a Senior Research Fellow of the Arthur W. Page Center, a research editor for the Institute for Public Relations Social Science of Social Media Research Center, chair of the PRSA Financial Communications Section, and co-chair of the PRSA National Research Committee. With over 40 publications, her research focuses on exploring and informing the practice of social media, financial communication and investor relations.


Hilary Fussell Sisco, Ph.D., assistant professor, Quinnipiac University

Photo of Hilary Fussell Sisco, Ph.D. Dr. Fussell Sisco has published 15 refereed journal articles in various premier academic journals in public relations and mass communication, and has presented 30 refereed research papers at international and national conferences. Her research agenda focuses on nonprofit organizations and crisis communication, having previously worked in nonprofit and higher education public relations. She is the vice-chair of the National Work, Life and Gender Issues Committee of the Public Relations Society of America.

Bey-Ling Sha, Ph.D., APR, professor and interim director, school of journalism & media studies, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR Dr. Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award, and the University of Maryland’s 2004 Outstanding Faculty Award. Dr. Sha was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life & Gender. Presently, she is vice-chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. With Glen Broom, she is co-author of the 11th edition of Cutlip & Center’s Effective Public Relations (Pearson).


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.