Category: Emerging Trends
As 2013 comes to an end, PR pros across the globe have already started to finalize their public relations and communications strategies for 2014 and beyond. However, what important lessons can we still learn from travel consumers in the remaining months of this year to better prepare? What trends should we be focused on, and how do we prepare our companies, destinations and clients to take advantage of these shifts in the marketplace?
The PRSA Travel and Tourism Section welcomes Jason Clampet, co-founder and head of content, Skift, to our final Brown Bag teleseminar of the year to share his insights on the tourism industry's hottest trends, topics, and more.
As the most visited travel industry news site in the U.S., Skift is a travel intelligence brand that offers daily news, analysis and insight for the travel industry at Skift.com, and through partnerships with NBC News, Mashable, Business Insider, and CNN International. It offers a twice-monthly travel trends report subscription product, and in November, will launch Skift IQ, a competitive insight service for the industry.
Jason Clampet, co-founder and head of content, Skift
Prior to co-founding Skift, Clampet oversaw original content programming for Frommers.com and edited Arthur Frommer's blog. He ran sites for Citysearch.com for five years, and has written books for the Rough Guide series. His advice has appeared in print, web and broadcast, in publications such as CNN, The New York Times, The Associated Press, NPR, Forbes, Fortune, The Los Angeles Times, and The Travel Channel.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.