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When Bad Things Happen to Good Brands

An Entertainment and Sports Section Brown Bag Teleseminar



Hosted by the Entertainment & Sports Section.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Communication Strategy, Crisis & Reputation

We know and trust certain brands. They’re always with us, we depend on their stability and we don’t give their presence a second thought.
 
We’ve come to know these brands as bulletproof — but are they, really?
 
Join us for a teleconference in which PR pros will discuss life on the other side of a crisis — one that was not of their brand’s own making. Although prevailing wisdom says it’s good to have a crisis plan, are you ready to guide your client or organization to success when a problem arises?
 
You’ll hear from Andy Bagnato, chief of communications for the Tostitos Fiesta Bowl; Kurt Kehl, senior vice president of corporate communications and chief communications officer at Monumental Sports & Entertainment, the ownership group for the NHL’s Washington Capitals; and Graham Parker, general manager and vice president of WQXR Radio, the only all-classical station in New York.
 
These industry veterans are ready to tell you not only how they survived during a crisis, but how they’ve positioned their organizations to flourish in the aftermath.
 

Presenters

Andrew Bagnato, chief of communications, Fiesta Bowl

Photo of Andrew Bagnato Bagnato joined the Fiesta Bowl in 2010, serving as its chief of communications, after working for 25 years in daily journalism. Throughout the course of his career, Bagnato has worked for The Chicago Tribune, The Arizona Republic and The Associated Press. He graduated from Northwestern University’s Medill School of Journalism in 1985 and later taught journalism there as an adjunct professor.


Kurt Kehl, senior vice president of corporate communications and chief communications officer, Monumental Sports & Entertainment

Photo of Kurt Kehl At Monumental Sports & Entertainment, Kehl works closely with Ted Leonsis, the company's founder, chairman and majority owner. In the past, Kehl was associate director of athletics for public affairs at Princeton University. Kehl holds a bachelor's degree in journalism with a concentration in public relations, as well a minor in business administration, from Kent State University.


Graham Parker, general manager and vice president, WQXR Radio

Photo of Graham Parker Parker is the general manager and vice president of WQXR, the most listened-to classical station in the country and New York’s only all-classical station. During Parker’s tenure, WQXR has launched a new national series, “Carnegie Hall Live,” pioneered critically-acclaimed festivals including Beethoven Awareness Month, and presented a broad range of live events. Prior to joining WQXR, Parker was the executive director of Orpheus Chamber Orchestra.

 


 
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