This program covers learnings from the Green Goldfish Project and the book, “What’s Your Green Goldfish?” The Green Goldfish Project is a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. They help differentiate a company, increase employee retention and drive positive word-of-mouth. We’ll review the 15 types of “Green Goldfish,” and how these little signature extras for employees can drive engagement and reinforce culture. Learn why:
Stan Phelps, founder, 9 INCH marketing
Phelps, JD/MBA, is an author, professor, popular keynote speaker and the founder of consultancy, 9 INCH marketing. Phelps’ 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Phelps is the author of “What’s Your Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth,” and “What’s Your Green Goldfish – Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture.”
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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