Category: Media Relations
Obviously, social media has integrated itself into every industry, from automotive to zoology, and continues to spur innovation, change, and provide new ways of communicating and engaging with not only consumers, but also the media. Journalism has been changed forever by social media, and now, as communicators, we need to learn the most effective ways to harness technology and help us become more effective storytellers, providers of information, and also to give the news media what they want in a time-sensitive manner.
This webinar will provide you with more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. You will learn to:
Steve Momorella, owner and founder, TEKGROUP International
Momorella has more than 18 years of direct Internet experience, ranging from programming to high-level design and consulting for numerous large corporations, including IBM, AOL and Ford Motor Company. Currently, he is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, which is used by well-known brands, including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint and many Fortune 500 companies.
Lisa Buyer, president and CEO, The Buyer Group
Lisa Buyer, president and CEO, The Buyer Group, is passionate and ambitious about how public relations, social media and search engine optimization (SEO) influence each other. She brings more than 20 years of business management and communications expertise to The Buyer Group. Her creative energy and tireless drive have helped launch businesses, from small boutiques to Fortune 500 companies, to the next level. A true entrepreneur at heart, she started her first company her junior year in college as a public relations major at the University of Florida. Designs by Lisa, a hand-painted T-shirt company, was a hit on campus and helped pay her tuition.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.