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Social Media & Technology for Crisis Communications of the Future

Learn Techniques and Skills to Get Prepared for Your Worst Day


Availability
On-Demand, available until March 3, 2015
Recorded Feb. 25, 2014
Full Price: $200
Members: Free!

Category: Social Media

How do you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences? Veteran “storm chaser” and crisis communications expert Gerard Braud, president and CEO, Braud Communications, shares the techniques he successfully pioneered to broadcast live to CNN and The Weather Channel when standing in hurricane flood waters with no electricity for days. Participants will walk away with the skills needed to be the communications professional of the future. Learn about:

  • The critical steps you must take on a clear sunny day to successfully communicate on your darkest day.
  • How to unlock the full potential of communicating to your audiences, with or without the media.
  • Holistic approaches to crisis communications that require the shiny and new, as well as the tried and true.

Presenter

Gerard Braud, president and CEO, Braud Communications

Photo of Gerard Braud An expert in media training and crisis communications, Braud has practiced his craft on five continents. He has spent 15 years as an award-winning journalist, with affiliate reports seen around the world on CNN, CBS, NBC and the BBC, and been quoted in more than 500 publications around the world.

“When I lost electricity, I shifted to my iPhone, Skype and G3, taking viewers to the heart of the story. Holding the iPad and iPhone at arm's length, I offered scenes better than correspondents for The Weather Channel and CNN.”

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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