Category: Social Media
How do you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences? Veteran “storm chaser” and crisis communications expert Gerard Braud, president and CEO, Braud Communications, shares the techniques he successfully pioneered to broadcast live to CNN and The Weather Channel when standing in hurricane flood waters with no electricity for days. Participants will walk away with the skills needed to be the communications professional of the future. Learn about:
Gerard Braud, president and CEO, Braud Communications
An expert in media training and crisis communications, Braud has practiced his craft on five continents. He has spent 15 years as an award-winning journalist, with affiliate reports seen around the world on CNN, CBS, NBC and the BBC, and been quoted in more than 500 publications around the world.
“When I lost electricity, I shifted to my iPhone, Skype and G3, taking viewers to the heart of the story. Holding the iPad and iPhone at arm's length, I offered scenes better than correspondents for The Weather Channel and CNN.”
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.